NBA ALL STAR WEEKEND 2025
AGENCY: The Robot Co.
PHOTOGRAPHER: Dorothy Hong & Joshua Glazebrook
MARKET: San Francisco
For 2025 Google went big with a Bay Area takeover for All Star Weekend with two spaces for consumers to interact with the latest from their Pixel phone. We produced a footprint at NBA Crossover featuring a Pro Shot Challenge captured by the Google Pixel 9 Pro XL. Up the street we produced Google Pixel House where every person through the door was able to check out a Pixel phone so they could interact with the latest Gemini Live features. Programming at Google Pixel House included The Aces Lounge, a performance from 2 Chainz, fireside chat with A’Ja Wilson, a dunk showcase and much more.
