NIKE

NIKE

AF1 X ROC SNEAKER LAUNCH

AGENCY: Team Epiphany

PHOTOGRAPHER: Dorothy Hong

MARKET: New York City

For the re-release of the coveted Air Force 1 x Roc-A-Fella Records sneakers collab we took over NYC for a week of programming that honored AF1 and The Roc. Programming included a block takeover in Harlem where Roc-A-Fella was founded, in-stores at House of Hoops, DJ Classes at Scratch Academy, a panel at The New Museum and a party at Up N Down.

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