AGENCY: The Robot Co.

PHOTOGRAPHER: Lab Six Group & Joshua Glazebrook

MARKET: Miami

Nike tasked us with creating a dynamic work out experience for guests attending Art Basel in Miami. We built out a one of a kind work out environment based on Lebron James’ pillars of exercise: Strength, Conditioning & Recovery. We worked with Deeplocal to develop reactive LED screens based on the movement of the workouts and Nike+ members were able to attend classes lead by Nike Master Trainers.